Digital marketing is any marketing that uses electronic media such as the internet to promote goods and services. In today’s digital era, digital marketing is far more relevant than traditional marketing methods and is gaining popularity each day.
If you don’t already have a digital marketing strategy in place, here are 5 benefits of a digital marketing campaign that will convince you to make your own digital marketing strategy.
1. Lower Cost
Typically, traditional methods of marketing and advertising can pose a huge financial burden on any company. This is particularly problematic for smaller companies as these companies cannot afford to invest thousands of dollars in marketing. Digital marketing is a far more affordable option when compared to conventional marketing methods.
For example, traditionally, companies would have to send letters to each potential customer. Mailing individual letters in itself can be pretty expensive. In contrast, today, companies only need to write a single email. They can then send this email to thousands of customers at one time, without incurring any major costs.
2. Greater Return on Investment
Return on investment is very important to any business. Generally speaking, digital marketing campaigns offer a greater return on investment as compared to traditional marketing methods.
3. Easier to Measure
With traditional marketing methods, you can never really gauge how successful or unsuccessful a campaign is. Even if you can, it usually takes months before you see any actual results. With digital marketing, however, it is far easier to track and measure the success of a particular marketing method. You can see how successful a digital marketing campaign has been almost instantaneously.
Using email marketing software, for example, you can track how successful your emails have been, to what extent customers read them, and the engagement level of the customers that receive your emails. You can even know more about the rates of conversion of these emails.
Other tools, such as Google Analytics can measure the goals that you’ve set for your digital marketing campaign.
4. Easier to Share
Typically, all digital marketing channels offer sharing options. As such, it is easy to share any campaign with multiple followers at the same time.
With traditional marketing, this was not a possibility, and each customer had to be catered to separately, making it inconvenient and more expensive.
Using digital marketing methods can, as a result, help companies increase their sales significantly.
5. Global Impact
The world today is extremely global and digitization has made this possible. It is now possible to be connected to every part of the world using only the click of a mouse button.
For example, the Dubai Expo 2020 is being advertised on all sorts of social media forums. Digital marketing has made it possible for people all over the world to become aware of this expo and many people from all across the world are leaving for Dubai for employment purposes well in time for the expo.
These were just 5 benefits of a digital marketing campaign that should convince you to go digital and abandon conventional marketing methods.