SEO: How Exactly Does It Work?


SEO is a word that is often tossed around if you work in online or digital marketing. Everything needs to revolve around SEO. No matter how good your website is, or how superior or well-researched your content is, it is all in vain if your SEO ranking is low, as you will have no visitors directed to your page.

SEO is thus the deciding factor of the traffic that search engines will be sending your way. If you do it right, in a matter of days, your website will be attracting a boatload of visitors, and ultimately, a plethora of potential customers and large profits.

What is SEO?

SEO is short for Search Engine Optimization. Like the term suggests, the content is optimized in such a way that it has the highest chances of appearing in a search engine’s results and ranks as the most relevant among the sea of information available on the internet. Search engines like Google, Bing, and the likes don’t randomly pick out site suggestions for you when you are looking something up. They do so with the help of complex algorithms – algorithms that you can use to your advantage with the right SEO techniques.

If you know how to work your way around it, your website or blog could appear at the top of the search results for certain keywords and earn you higher traffic. Thus, SEO can be thought of as a digital marketing strategy that raises your content or website in relevance and gives it more visibility.

How Does SEO Work?

Are you still confused? Understandably so. Let’s dig deeper into how exactly SEO works. This way, we’ll be able to make better use it to create better, more focused and relevant content.

There are two types of SEOs: On-Page SEO and Off-Page SEO.

On-page SEO

On-page SEO tries to optimize the content available on your website. It works by taking into account your site’s keywords and crawling through your content to see how relevant it is to your niche.

When you’re doing on-page SEO, you will search for the most highly searched keywords that relate to your niche and try to incorporate them in your content, so the search engines pick up on it and present it to people who are searching for it. It is also best to add your keywords to your meta tags.

Even tweaking around the coding of your website is sometimes required. All this will allow your website to climb up the ranks and appear as the first few searches for the specified keywords.

Off-page SEO

Off-page SEO is more concerned with establishing your presence on the internet. It includes creating and updating social media pages related to your website or brand, and to link your website to the content from other related, high-quality, and high-ranking websites.

Once your site is properly optimized according to SEO requirements, you will immediately start noticing that your website or blog will start to attract more visitors, readers, and customers. SEO optimization is the key to gaining new leads, and, in turn, profits.