Search Engine Optimization (SEO) is a very important field in the realm of digital marketing. SEO refers to the practice of optimizing websites so that they improve their rankings on the search engines and appear in the first few pages of any search engine.
Any person who is responsible for and knows the skill set required to optimize websites is called an SEO specialist or professional. Here are the main qualities of an SEO specialist that you need to keep in mind before you hire one for your business.
The Ability to Think Analytically
An SEO specialist needs to have an analytic mindset, one that is clearly able to distinguish causation from correlation. Any SEO professional needs to have a clear idea of what has happened, what the problem at hand is, and the solution to the problem.
When hiring an SEO specialist, companies typically pose questions that can help test their thought process. While there is no wrong answer to those questions, a good SEO specialist needs to be very clear in his head on the best way to go about any given situation.
Most importantly, any decision that they make needs to be logical.
The Ability to Write and Speak Well
Any SEO specialist will be required to do keyword research (a requisite of website optimization). As such, it only makes sense that they should have decent grammar well.
Just being able to write well isn’t enough, however. An SEO specialist should also be skilled enough to convince a group of people of the course of action that they deem fit.
Programming Skills and Technical Skills
While not all SEO specialists everywhere have a lot of programming knowledge, having programming knowledge makes them so much better at what they do.
Decent Excel Skills
Many SEO specialists don’t think it’s important to have knowledge of anything other than the actual technical skills required to optimize a website. A lot of these people will not even know basic Excel.
This isn’t at all ideal. Knowledge of Excel, as well as other types of software, can be invaluable in all situations, and any SEO specialist should possess this knowledge.
Skilled With Analytics
SEO professionals can do their jobs much faster if they have experience with programs such as Google Analytics and other analytical software. In fact, basic knowledge of these programs is a requirement to come up with a decent SEO strategy.
Motivation and Drive
The thing about being an SEO specialist is that it is a constant job. It is something that requires constantly using your brain and constantly learning new things.
As such, to be a successful SEO specialist, you need to have the motivation and drive to keep learning and adapting new methods to your practice.
These were some of the main qualities of an SEO specialist to look out for when hiring one to improve your business and help your website grow.