SEO (Search Engine Optimization) refers to the practice of using keyword research to ‘optimize’ a company’s website. The purpose of optimization is to increase the visibility and traffic of a website so that it appears on the first page (or even the top spot) of the Google search engine rankings.
Most companies nowadays have an SEO department. Here is everything you need to know about SEO. SEO can be categorized into two different types – on-page and off-page SEO.
On-Page vs. Off-Page SEO
On-page SEO methods are those that take place on the website itself while off-page SEO methods do not happen on the website.
The purpose of both on-page, as well as off-page SEO strategies, is to increase your website’s visibility and to make it friendlier to both users as well as to search engines, such as Google. This, in turn, improves the ranking of your website amongst other similar websites in amongst Search Engine Crawlers (those robots responsible for crawling up a website to decide its ranking).
A website that is responsive, easy to use, and super accessible will be a clear winner among web rankings as compared to those websites that are not responsive and not as friendly to use and navigate.
By investing in SEO, your business is likely to benefit considerably. The more visible your product or service is on search engines, the more potential you have to keep your existing customers and attract new customers. Here are some of the main factors that can possibly affect your website’s SEO and the extent to which it is successful.
So what are some of the factors that affect the SEO of your website and content? Let’s have a look at them.
Meta Title
The Meta title is an important factor that defines the SEO friendliness of any piece of content on a website. It refers to the title on each page, and best explains what that particular page is about. Typically, a Meta title should have around 70 characters or less. It should certainly include the particular content you are focusing on, as well as the name of your organization.
Meta Description
This tells the search engine a little bit more about the content than the title does. Furthermore, any human user who clicks on your website can then get a better idea of what this particular web page is about and whether it is relevant to their interests.
Your Meta description should ideally include your keyword and should definitely contain enough information to tell the reader what the content is about.
Subheadings
Subheadings work to break up your content, thus making it easier to read. It also serves another purpose – it makes your SEO more effective by helping the search engine understand the content better.
Optimizing your internal links, hyperlinks, alt tags, and image names are other ways to improve your website’s SEO potential and improve its search engine ranking.
This was everything you need to know about SEO to get you started on the optimizing process. If you keep these important aspects of SEO and content optimization in mind, you’ll be able to optimize your website with ease and get the traffic that you want.
