Digital marketing refers to all those practices that use digital channels to promote a product or service. This includes SEO, web television, mobile marketing, SMS marketing, etc. Internet marketing is similar to digital marketing but falls within a subset of it.
The main components of internet marketing include Search Engine Marketing (SEM) and making and optimizing websites. This website can be either personal or corporate.
Here are the main differences between digital and internet marketing.
Main Focus
Digital marketing focuses a whole lot on SEO (Search Engine Optimization). SEO is used to optimize websites to increase their traffic and visibility to attract more and more customers.
Internet marketing also focuses on SEO; however, here, SEO is only a subpart of Search Engine Marketing as a whole as SEM focuses on making a website more attractive and more visible to customers.
Social Media Marketing
Yet another component of internet marketing is Social Media Marketing. This is where social media pages such as Facebook, Instagram, Twitter, and LinkedIn are used to promote company products and to increase customer loyalty to the brand.
As part of Social Media Marketing campaigns, it is important to regularly update company websites and social media pages and to incentivize customers with constant promotions in order to retain them and keep their loyalty.
So many customers today spend most of their days on social media. As a result, social media marketing tends to be one of the most popular forms of marketing today.
Content Marketing & Email Marketing
Content marketing and email marketing fall under both digital and internet marketing.
Content marketing is when quality content, such as videos or blogs, is used to attract and keep customers. Most company websites now have blogs and videos to keep the interest of their customers.
Email marketing simply refers to emailing customers to keep their interest in your product. You can, for example, routinely email them relevant promotions, discount vouchers, etc.
Customers love it when a brand engages with them on a regular basis. This is, in fact, the number one way to retain customer loyalty.
Mobile Marketing
Small screens and convenience are all the rage these days, and today, customers often use their smartphones to shop online.
Mobile marketing focuses on creating ads or content that’s mobile-friendly. This means that it’s optimized to run on small screens and on different mobile operating systems.
Banner Advertising
Finally, banner advertising is a form of internet advertising. This is when banners are used to advertise a company’s products and services on web pages and social media applications such as Facebook and Twitter.
After taking a look at all of these differences between digital and internet marketing, we can safely conclude that the two aren’t that different, and the terms can be used interchangeably. Digital marketing refers to the overall marketing of products and services using all available channels, while internet marketing is a part of that.
