Brand Awareness is a marketing concept that describes the extent to which your brand is recognized through its name, logo, or promises. Creating memorable brand awareness is essential to the success of your company and helps you sell more. People are more likely to buy from a brand they trust and therefore your brand awareness is what establishes trust with your potential customers. This article explores two of the most effective digital marketing strategies that will get you to boost your brand awareness.
Social Media Marketing
Anyone who believes that brand awareness depends on the advertising budget or frequency of social media posting is doing it wrong. Your brand awareness is only successful if you can get people to trust you, which you can reach through relatable content, partnerships with trustful brands that have a decent reputation on the market, and the uniqueness of your content. That’s also advertising, right? The only difference is that you promote your values and promises rather than products/services only.
Search Engine Optimization
Online search became the go-to solution to show up in search when someone’s looking for a product or service you have. As much as it is considered a competitive marketing channel, you can rock it if you know how to use your brand identity to your benefit. However, one of the biggest mistakes you can make when investing in your SEO is to not keep track of your progress.
What’s the point of investing money and time and your SEO if you are not evaluating your progress? That’s like driving to a place you don’t know without using your GPS! Useless, right? Google Analytics and Google Search Console are your best friends when it comes to tracking your SEO progress. If using it correctly, you will be able to see what’s not working and adjust it. Again, this is not hard as long as you stick to your goals.
Your content strategy will make a difference if it is thoughtful. It is not rocket science as long as you have dedicated enough time to understanding the needs of your audience. They keep your audience informed and it adds value to them. Isn’t the first step toward customer engagement? That’s also what makes your relationship with your audience “personal”. You answer their needs and you keep them informed! That’s key to promoting your business. If your content is interesting, other people will use it as a reference. The same as you use external sites to improve your SEO ranking, other people will use your site as an external link. This greatly helps you enlarge your audience. Again, it is not rocket science! If you spend enough time developing your content strategy, you’ll start seeing results.
Your brand awareness is very important when it comes to promoting your company and establishing a decent reputation. It is extremely crucial to pay attention to it especially in the first steps into developing your brand.